Inside Insight

I like the @Microsoft > @Xandr acquisition b/c it further enables Microsoft to compete w/ #GAMA (#GoogleAmazonMetaApple) in terms of next gen, ultra-scale-platforms. #USP(s) are titan companies w/ the ability to deploy & individualize (1st, 2nd & 3rd pty) apps, ads & content globally, in real time. Microsoft is well positioned as it encompasses Azure(cloud), Bing(search), Dynamics(analytics), Edge(browser), Github(b2b), LinkedIn(b2b), Minecraft(games), .Net(b2b), MSN(content)Nokia(hardware), Nuance(AI/voice), Office365(productivity), Skype(communication), SQL Server(AI/data), Surface(hardware), Teams(collaboration), Windows(OS), xBox(games) & ZeniMax(games). That’s a lot of data!

While Xandr is a good deal for Microsoft the big question is, how will the #MAGMA battle (MicrosoftAmazonGoogleMetaApple ) affect brands/pubs/retailers and their tech? Time to think about what to do before, during, and after…

More #InsideInsights soon.

Published by Cimino Collaborative Consulting Corp

Marketing Big Data Strategy

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