Paul Cimino – MADtech Sherpa
Merchant turned internet entrepreneur – a 20-year veteran, pioneer and innovator of MADtech (digital marketing and adtech and e-commerce).
Paul helps clients become ‘data first’ companies, so that they can make more informed decisions via employing better approaches and tactics to protect, govern and leverage data for programmatic segment and attribution models.
Paul co-founded Brilig in 2009, creating a powerful cooperative DMP/Data Exchange, which bridged direct marketing and digital marketing. Brilig’s success is evident in its being acquired by Merkle in 2012.
Before founding Brilig, Paul served as CTO at QualityHealth.com, a digital health media company, where he conceived and patented Healthographic targeting. Prior to that he was co-founder/CEO of Snickelways Interactive, a 300 person, leading e-commerce solutions provider, where he created the first B2B Extranet. Previously Paul worked at AT&T/Downtown Digital, a Bell Labs ITV think-tank producing the first interactive television e-commerce programs.
Paul began his career as a merchant and IT change agent at Saks 5th Avenue. He lives in Austin, TX and NJ and holds a B.A. from New York University.